About us
PASSION
A passionate team of individuals that are focused on delivering high-quality, next-generation nicotine products.
Experience
Expertise in managing multiple age-restricted nicotine product categories including, Modern oral nicotine, Tobacco, Vapour and THP segments.
Specialized
In the production of tobacco free, high-quality, Modern Oral Nicotine pouches.
OUR MISSION
Driving innovation to provide high-quality harm reduction solutions to adult nicotine users globally
Our Beliefs
We believe that innovative tobacco-free alternatives are important to achieving the Canadian target of less than 5% tobacco use by 2035
We believe in balanced regulations which support adult consumers to learn about and access quality products, while safeguarding the youth.
We believe and implement responsible manufacturing and sourcing, with complete transparency and traceability